CREATIVE DIRECTION & DESIGN

As Senior Manager, Associate Creative Director of the HOME Category at Target.com, I oversaw a skilled team of ACDs, Art Directors, and Designers. Together, we crafted vibrant and authentic spaces that resonated with our guest. I guided the team in integrating 3D and motion imagery seamlessly with traditional photography, enhancing the overall creative impact.

Additionally, I spearheaded the introduction of a fresh ‘graphic photography’ style to our online platform. By taking cues from our stores and leaning into an Omni led experience, we infused the category with Target’s signature playful yet sophisticated brand aesthetic.