CREATIVE DIRECTION & DESIGN

As Senior Manager, Associate Creative Director of the HOME Category at Target.com, I led a team of ACDs, Art Directors, and Designers in developing immersive, guest-led shopping experiences across digital channels. I guided the integration of 3D and motion imagery alongside traditional photography to create richer, more dynamic storytelling across the category.

I also helped introduce a fresh “graphic photography” approach to the online experience, drawing inspiration from Target’s in-store environments and supporting a more cohesive omni-channel brand experience. This direction contributed to several high-profile launches, including the Rifle Paper Co. x Target collaboration, which achieved over $1M in digital demand on launch day and sold through 70% of inventory. Creative developed by the team was also adopted across Rifle Paper Co.’s own marketing channels to promote the partnership.

The work consistently balanced brand storytelling, commercial performance, and scalable creative systems across a high-volume retail environment.