myalloy.com

ART DIRECTION & DESIGN

As Consulting Design Director, I was brought into Alloy at a point where the brand system and visual direction were still evolving. My role expanded beyond execution into helping refine and operationalize the visual language across channels. I built out foundational visual guidelines, established consistency across marketing touch-points, and developed scalable creative systems that supported ongoing growth initiatives. I developed ‘The Flash’ logo for the weekly newsletter, blending playful typography with a bold, modern aesthetic. Drawing from a vibrant color palette and relatable imagery, I curated a visual language that resonated with the myalloy.com audience. Distinct design elements and graphic treatments rounded out a cohesive and engaging brand experience.