IvankaTrump.com

CREATIVE DIRECTION

In my role as Consulting Senior Art Director, I embraced the challenge of creating and defining the aesthetic for IvankaTrump.com. I firmly believe that every brand deserves exceptional design, which is why I took on this task. My challenge was to develop a visual identity, through photography that was approachable, modern, and infused with just the right amount of sophistication.

My expertise lies in blending visual storytelling for e-commerce with editorial content, a combination that perfectly aligns with my skill set. From capturing the essence of motherhood to showcasing the latest fashion trends and empowering career narratives, I transformed diverse topics into captivating photographic moments. Utilizing mood boards and on-set art direction, I meticulously crafted each scene to convey the brand's ethos.