HBO

CREATIVE DESIGN & DESIGN

HBO’s Employee Communication and Initiatives team launched the ‘Welcome Summer Interns’ program. The goal was a design that instantly conveyed ‘New York’. Using the easily recognizable Helvetica font ‘train’ letters as inspiration. I designed posters, tote bags and an online booklet to have that quintessential NYC vibe.

HBO also wanted an internal magazine designed for their employees called ‘inHBO. I created the inHBO logo, and the look and feel for the cover and inside pages.

For the campaigns ‘At HBO Every Name Matters’ and You’ve been Cast!, Welcome to HBO. I created the logo lock ups, designed totes, posters and printed materials for new hires.