Prom Girl

CREATIVE DIRECTION

As Brand Creative Director for Occasion Brands, my role was to define the visual direction for PromGirl. I set out to establish the PG aesthetic as fun, youthful, and quirky. I cut through the competitor clutter of eCom by specializing in concepts geared toward the needs of the audience and the brand. With a keen focus on the ‘the dress and the party’, each image is a celebration moment.