New York & Company

ART DIRECTION & DESIGN

As the Digital Art Director for NYCo, I specialized in bringing fashion stories to life through innovative art direction and design. I immersed myself into the brand's ethos, delving into its aspirations to create compelling visuals that resonated with audiences and drove sales.

A standout project was the launch of the Eva Mendez Bridal Collection, where I spearheaded the entire creative process. From collaborating with vendors to fabricate captivating sets to meticulously capturing product videos that showcased the intricate details of the dresses and jewelry collection, I ensured that every aspect of the launch was executed flawlessly, leaving a lasting impression on our NYCo guest.